JerseyGram is Nigeria’s premier destination for authentic football club jerseys, national team kits, basketball jerseys, and custom sportswear. In 2021, the company faced an existential crisis when Google hit them with a manual penalty following a devastating Japanese malware attack and toxic backlink bombardment.
With organic traffic, their lifeline, completely throttled and sales plummeting, JerseyGram needed more than just a quick fix. They needed a complete digital resurrection.
Through strategic penalty recovery, comprehensive technical restructuring, and conversion-focused redesign, we transformed JerseyGram from penalised to profitable in just 4 weeks, delivering a 3,371% ROI that continues to compound years later.
We kicked off with an intensive 72-hour audit and security overhaul. With security restored, we launched our systematic penalty removal strategy: Timeline: Manual penalty lifted within 4 weeks. Whilst the penalty was under review, we rebuilt JerseyGram from the ground up, beyond technical fixes, we built a content foundation for sustainable growth.
We kicked off with an intensive 72-hour audit and security overhaul:
With security restored, we launched our systematic penalty removal strategy:
Timeline: Manual penalty lifted within 4 weeks.
Whilst the penalty was under review, we rebuilt JerseyGram from the ground up:
Beyond technical fixes, we built a content foundation for sustainable growth:
Zaicon Digital provides end-to-end solutions, marketing, and operations to create a single, efficient digital machine.
JerseyGram is Nigeria’s premier destination for authentic football club jerseys, national team kits, basketball jerseys, and custom sportswear. In 2021, the company faced an existential crisis when Google hit them with a manual penalty following a devastating Japanese malware attack and toxic backlink bombardment.
With organic traffic, their lifeline, completely throttled and sales plummeting, JerseyGram needed more than just a quick fix. They needed a complete digital resurrection.
