Topship is a leading logistics startup in Nigeria that provides international and domestic shipping services. They enable individuals and businesses to send packages from Nigeria to over 189 countries worldwide, as well as interstate delivery across Nigeria’s major cities including Lagos, Abuja, and Ibadan.
Despite having excellent service offerings and competitive pricing, Topship struggled with organic visibility. Their website had minimal search engine presence, and most of their customer acquisition came through expensive paid advertising channels. They needed a sustainable growth strategy that would position them as the go-to solution for users actively searching for shipping services.
Zaicon Digital designed and executed a comprehensive programmatic SEO strategy complemented by conversion rate optimisation, app store optimisation, and performance marketing. Within 3 months, organic traffic increased 4X, with organic signups accounting for over 55% of daily leads whilst Topship consistently broke monthly delivery records.
We identified a massive opportunity: users searching for specific shipping routes weren’t finding solutions. We built a programmatic SEO engine to capture this demand. Driving traffic was only half the battle. We redesigned the user experience to maximise conversions. We optimised Topship’s mobile app presence to capture users searching directly in app stores. To measure success and enable data-driven optimisation, we implemented comprehensive tracking, While building organic channels, we optimised paid advertising for efficiency.
We developed a comprehensive growth strategy centred around programmatic SEO, complemented by conversion optimisation, app growth, and performance marketing:
We identified a massive opportunity: users searching for specific shipping routes weren’t finding solutions. We built a programmatic SEO engine to capture this demand.
We created 436+ optimised landing pages targeting transactional keywords across four key categories:
We designed four distinct page types with strategic URL structures:
Every page was engineered for both search engines and conversions:
Driving traffic was only half the battle. We redesigned the user experience to maximise conversions:
We optimised Topship’s mobile app presence to capture users searching directly in app stores:
To measure success and enable data-driven optimisation, we implemented comprehensive tracking:
While building organic channels, we optimised paid advertising for efficiency:
Zaicon Digital provides end-to-end solutions, marketing, and operations to create a single, efficient digital machine.
Luminex Tech approached us with a mission: transform their outdated digital presence into a modern, innovation-forward ecosystem that truly reflects who they are—bold, intelligent, and future-driven.
Their previous website lacked clarity, visual hierarchy, and didn’t communicate the sophistication of their engineering capabilities.
Through deep research and brand immersion, we created a high-performance digital platform that now matches their technological excellence.
