Marketing For Startups: 5 Strategies to Unlock Your Marketing Team Potential

Early-stage startups ( Pre-seed, Seed, and some series-A) are notorious for prioritizing products, building new features, and obsessing over product design and aesthetics more than any other thing when it comes to building a viable venture. This is evident in most founding partner combinations. You’re likely to see two or three software engineers or product […]

7 Incredible Ways to Automate Your Marketing Campaigns.

Startup marketing teams tend to be understaffed. Especially with the hiring freeze and layoffs going on now. It is more important now more than ever, to automate important funnels in your marketing Tech startups are notorious to operate lean companies in terms of employee hiring. You’re most likely to see more software engineers or product […]

17 Proven AB Testing Techniques for Marketers

AB testing is the “science of marketing”. You have to rely on the quantitative data you’ve acquired from the experiment to make future decisions that’ll make or mar your marketing/growth campaign. AB Test is a marketing experiment where you test at least two variations of the object or campaigns in order to see which campaign […]