Digital Advertising
Digital Advertising
Reach your ideal customers with precision-targeted campaigns across search, social, and display networks. We manage end-to-end advertising, from strategy and creative to optimisation and scaling, delivering profitable customer acquisition that grows your business.
Strategic Advertising That Scales Your Business Profitably
Most businesses waste 40-60% of ad spend on poorly targeted campaigns, weak creative, or inadequate optimisation. We eliminate waste through strategic targeting, continuous testing, and data-driven optimisation—ensuring every naira works hard to acquire customers.
Our Advertising Advantage
- Full Funnel Strategy
- Platform Expertise
- Creative That Converts
- Continuous Optimisation
- Full-Funnel Strategy
- Platform Expertise
- Creative That Converts
- Continuous Optimisation
- Transparent Reporting
What’s Included in Our Digital Advertising Services
Advertising Strategy & Planning
Comprehensive strategy defining target audiences, platform selection, budget allocation, and campaign structure aligned with business goals.
Audience Research & Targeting
Deep analysis of ideal customer demographics, psychographics, behaviours, and intent signals creating precise targeting strategies.
Campaign Structure & Setup
Technical setup including account structure, conversion tracking, pixel installation, audience creation, and campaign organisation.
Creative Development
Strategic ad creative—copy, images, video, and landing pages—designed for attention, engagement, and conversion.
Landing Page Optimisation
Conversion-focused landing pages aligned with ad messaging reducing friction and maximising conversion rates.
Performance Monitoring
Daily monitoring of key metrics, detecting issues early, and making real-time adjustments optimising performance.
Monthly Reporting & Analysis
Detailed reports covering spend, results, ROI, insights, and strategic recommendations with clear next steps.
Campaign Launch & Management
Initial campaign launch with proper targeting, bidding, budgets, and monitoring ensuring strong start.
Frequently Asked Question
What's a realistic advertising budget for our business?
Budget depends on industry, competition, and goals. Minimum recommended: ₦500,000/month for effective learning and optimisation. Growing businesses: ₦1,000,000-₦3,000,000/month for multi-platform campaigns. Aggressive growth: ₦5,000,000+/month for market leadership. Rule: ensure customer lifetime value exceeds acquisition cost by 3-5x. We’ll model appropriate budget during consultation based on your economics.
How quickly will we see results?
Google Search Ads: Immediate traffic within hours of launch. Optimisation for profitability takes 2-4 weeks. Meta Ads: Initial results within 3-7 days. Optimisation phase 3-6 weeks. Full campaign maturity: 2-3 months for consistent, profitable performance. Most clients see positive ROI within 30-45 days, with performance improving significantly by month 3 as we eliminate underperformers and scale winners.
What's the difference between Google Ads and Meta Ads?
Google Ads targets high-intent users actively searching for solutions—they’re already looking for what you offer. Better for immediate conversions, services, and B2B. Meta Ads targets users based on demographics, interests, and behaviours—you reach them before they’re actively searching. Better for discovery, visual products, brand building, and B2C. We recommend both for comprehensive coverage: Google captures demand; Meta creates demand.
How do you handle underperforming campaigns?
When campaigns underperform, we:
(1) Immediately analyse root causes—targeting issues, creative problems, or offer misalignment.
(2) Implement rapid tests addressing identified issues.
(3) Pause wasteful spend whilst fixing.
(4) Provide transparent communication about challenges and solutions. Most issues resolve within 2-3 weeks through optimisation.
If fundamental issues prevent success, we recommend platform shifts or strategic pivots. We’re committed to finding paths to profitability.
Do you create ad creative or do we provide it?
We handle creative direction and copywriting, but production depends on complexity. Included: Ad copywriting, basic image ads using stock photos or your product images, text ads. Additional cost: Professional photography, custom graphic design, video production. Many clients start with simple creative, then invest in professional production once campaigns prove profitable. We’ll recommend appropriate creative investment based on budget and needs.
Related Case Studies / Work
LUMINEX TECH
LUMINEX TECH
LUMINEX TECH
What Our Clients Are Saying
Let’s turn your digital goals into
measurable results.
Zaicon Digital provides end-to-end solutions, marketing, and operations to create a single, efficient digital machine.
