Meta Advertising
Meta Advertising
Scale your business with strategic Meta advertising across Facebook and Instagram. From brand awareness to direct response campaigns, we leverage Meta’s powerful targeting to reach your ideal audience, build engagement, and drive conversions profitably.
Reach 30M+ Nigerians Where They Spend Hours Daily
Over 30 million Nigerians use Facebook and Instagram daily, scrolling through feeds, watching Stories, and engaging with content. Meta advertising puts your business directly in front of this massive, engaged audience—targeting by demographics, interests, behaviours, and connections with precision impossible in traditional media.
Unlike Google Ads where users must actively search, Meta advertising reaches people based on who they are and what they’re interested in. This makes Meta exceptional for discovery, brand building, visual products, and reaching audiences before they’re actively searching for solutions.
Our Meta Advertising Advantage
- Advanced Audience Targeting
- Creative That Stops the Scroll
- Full-Funnel Campaign Strategies
- Retargeting That Converts
- Advanced Audience Targeting
- Creative That Stops the Scroll
- Full-Funnel Campaign Strategies
- Retargeting That Converts
- Instagram + Facebook Integration
What’s Included in Meta Advertising Services
Meta Business Manager Setup
Professional account structure, Business Manager configuration, pixel installation, and proper asset organisation
Audience Research & Targeting Strategy
Deep analysis of target demographics, interests, behaviours, and psychographics creating precision targeting plans.
Custom Audience Development
Building audiences from website traffic, customer lists, video views, engagement, and lookalike audiences.
Creative Strategy & Direction
Strategic creative briefs, copywriting, visual concepts, and format recommendations optimised for Meta platforms.
Campaign Structure & Setup
Organised campaigns, ad sets, and ads structured for clear performance tracking and efficient optimisation.
Conversion Tracking Setup
Meta Pixel installation, Conversion API implementation, and event tracking measuring leads, sales, and actions.
A/B Testing Programme
Systematic testing of audiences, creative, copy, placements, and offers identifying winning combinations.
Retargeting Campaign Strategy
Multi-touch retargeting campaigns nurturing website visitors, video viewers, and engaged users toward conversion.
Frequently Asked Question
How much should we spend on Meta advertising?
Minimum recommended: ₦300,000-₦500,000/month for effective learning and optimisation. Growing businesses: ₦800,000-₦2,000,000/month for multi-campaign strategies. Established brands: ₦2,000,000+/month for comprehensive awareness and conversion campaigns. Meta requires sufficient budget for algorithm learning (50 conversions per week optimal). Lower budgets extend learning phase and limit optimisation. We’ll recommend appropriate budget based on your goals and customer economics.
What's the difference between Facebook and Instagram advertising?
Both run through Meta Ads Manager with same targeting. Facebook: Broader demographics (25-55+ age range dominant), better for detailed text content, stronger for lead generation and B2B. Instagram: Younger demographics (18-34 dominant), highly visual focus, excellent for lifestyle brands, fashion, food, and consumer products. Best approach: Run both with placement optimisation letting Meta deliver ads where they perform best. Most campaigns benefit from both platforms.
How do you handle iOS privacy changes affecting tracking?
iOS 14.5+ privacy restrictions reduced Meta’s tracking accuracy.
Our solutions: Conversion API implementation (server-side tracking bypassing iOS restrictions), aggregated event measurement (prioritising 8 most important events), modeling (Meta’s statistical models estimating untracked conversions), first-party data strategies (building owned audiences), and broader targeting (less reliance on precise targeting).
Most clients see 70-85% tracking accuracy versus pre-iOS 14.5.
How do you prevent wasted spend on Meta ads?
We eliminate waste through: Precise audience targeting (excluding irrelevant demographics/interests), placement exclusions (removing poor-performing placements), frequency capping (preventing oversaturation), engagement-based exclusions (removing people who never engage), conversion optimisation (Meta’s algorithm finds converters), negative audiences (excluding existing customers when appropriate), and continuous monitoring (pausing underperformers quickly). Typical waste reduction: 30-50% versus unoptimised campaigns.
Can we run Meta ads for multiple products/services?
Yes, through strategic campaign organisation. Approach: Separate campaigns per product/service enabling budget control and clear performance tracking. Creative variation: Product-specific creative and messaging. Audience segmentation: Different audiences per product based on interests/behaviours. Dynamic ads (e-commerce): Automatically show relevant products to each person. Budget allocation: Shift spend to best-performing products/services. Most accounts benefit from 3-5 focused campaigns rather than one catch-all campaign.
Related Case Studies / Work
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