SEO & AEO Optimisation
SEO & AEO Optimisation
Rank higher, attract more qualified traffic, and build sustainable organic growth. Our SEO strategies combine technical excellence, content authority, and strategic optimisation to dominate search results for keywords that drive business value, not just vanity rankings.
Stop Paying for Every Click. Build Traffic Assets That Compound
Paid advertising stops working the moment you stop paying. SEO builds long-term assets that generate qualified traffic month after month, year after year, with compound returns. The traffic you generate today continues delivering leads tomorrow—without ongoing ad spend.
Our SEO approach goes beyond traditional search optimisation. We implement Answer Engine Optimisation (AEO) ensuring your business appears in AI-generated answers from ChatGPT, Claude, Perplexity, and Google’s AI Overviews—capturing traffic from the future of search.
What Makes Our SEO Different:
- Commercial Intent Focus
- Technical Excellence + Content Authority
- AEO (Answer Engine Optimisation)
- Local + National Strategies
- Commercial Intent Focus
- Technical Excellence + Content Authority
- AEO (Answer Engine Optimisation)
- Local + National Strategies
- Programmatic SEO for Scale
What’s Included in SEO Services
Comprehensive SEO Audit
Technical analysis identifying issues hurting rankings; site speed, mobile usability, indexation problems, security issues, and structural flaws.
Keyword Research & Strategy
In-depth research identifying high-value keywords your customers use with commercial intent, search volume, and competitive analysis.
Technical SEO Optimisation
Fixing technical issues including site speed, mobile responsiveness, schema markup, XML sitemaps, robots.txt, canonicalisation, and crawlability.
On-Page SEO
Optimising title tags, meta descriptions, header structure, URL structure, internal linking, image alt text, and content formatting.
AEO (Answer Engine Optimisation)
Structuring content for AI-generated answers ensuring visibility in ChatGPT, Claude, Perplexity, and Google AI Overviews.
Conversion Rate Optimisation
Ensuring organic traffic converts through strategic landing pages, clear CTAs, and conversion-focused page design.
Competitor Analysis
Monitoring competitor strategies, identifying opportunities, and staying ahead in search rankings.
Monthly Reporting & Analysis
Detailed reports tracking rankings, traffic, conversions, and ROI with insights and strategic recommendations.
Frequently Asked Question
How long does SEO take to show results?
SEO is a medium-to-long-term strategy. Initial improvements appear in 2-3 months (20-40% traffic increase typical). Significant growth happens at 6-12 months (4-10x traffic common). Full potential realises at 12-24 months with dominant rankings and consistent lead flow. Quick wins from low-competition keywords can appear within weeks, but competitive terms require sustained effort. Timeline depends on competition, starting point, and budget allocated.
What's the difference between SEO and AEO?
SEO (Search Engine Optimisation) focuses on ranking in traditional search results—Google’s blue links. AEO (Answer Engine Optimisation) targets AI-generated answers in ChatGPT, Claude, Perplexity, and Google AI Overviews. As AI answer engines grow (now 25%+ of searches), AEO becomes critical for visibility. We implement both: SEO for traditional search traffic and AEO ensuring you’re cited in AI responses.
Can you guarantee first-page rankings?
No ethical SEO agency guarantees rankings—Google’s algorithm is proprietary and changes constantly. We guarantee our best effort using proven strategies that have delivered results for hundreds of clients. Most clients achieve first-page rankings for primary keywords within 6-12 months. We focus on driving business results (traffic, leads, revenue) rather than rankings alone. If specific rankings are critical, we’ll provide realistic timelines and probability assessments.
How do you approach keyword research?
Our keyword research prioritises commercial intent over volume. We identify terms your customers use when ready to buy, not just browse. Process includes: analysing your products/services, studying competitor rankings, examining customer language, evaluating search volume vs difficulty, assessing commercial intent signals, and mapping keywords to conversion funnel stages. We target a mix: quick-win low-competition terms and strategic high-value keywords requiring longer effort.
What's your link building strategy?
We use exclusively white-hat link building through: content marketing (creating linkable assets), digital PR (earning media mentions), guest posting (contributing to relevant publications), resource page outreach (getting listed on curated lists), broken link building (replacing dead links), and relationship building (genuine industry connections). We never buy links, use PBNs, or employ black-hat tactics risking penalties. Quality over quantity—5 relevant authoritative links outperform 50 low-quality links.
Related Case Studies / Work
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