Syllabus.ng represents a transformative approach to educational resource accessibility in Nigeria. Recognising that critical teaching and learning materials, lesson notes, schemes of work, syllabi, and past questions, were trapped in paper format and largely inaccessible to the teachers and students who needed them most, we set out to digitise Nigeria’s educational ecosystem at scale.
Leveraging AI-powered content creation, programmatic automation, and strategic SEO, we built a platform that has served over 628,000 users in just 20 months, generating 2.5+ million page views and 300,000+ resource downloads. Today, 1 in every 4 teachers in Nigeria has either visited our website, downloaded our resources, or received our materials shared by colleagues.
This case study demonstrates how combining domain expertise with technical excellence, AI automation, SEO mastery, and scalable systems can create massive social impact whilst building a sustainable, high-traffic digital property.
We developed AI-powered content creation systems that automated curriculum-aligned content generation, creating thousands of documents in weeks instead of years. Implemented comprehensive programmatic SEO strategy creating highly-targeted landing pages. Built WordPress-based platform optimised for Nigerian internet conditions. Implemented comprehensive analytics and data-driven optimisation.
01 | AI-Powered Content Digitisation
We developed AI-powered content creation systems that automated curriculum-aligned content generation, creating thousands of documents in weeks instead of years. Trained AI models on Nigerian curriculum standards (NERDC, Lagos State, NAPPS), created templates for each content type, and implemented quality control processes ensuring curriculum alignment.
02 | Programmatic SEO Implementation
Implemented comprehensive programmatic SEO strategy creating highly-targeted landing pages. Identified 10,000+ educational search queries, created systematic page structures across multiple templates (Subject × Grade Level, Examination Body × Subject, Professional Certification, Curriculum-Specific), achieving first-page rankings for 1,000+ keywords.
03 | Platform Development & User Experience
Built WordPress-based platform optimised for Nigerian internet conditions. Custom theme for educational content display, mobile-first responsive design, one-click PDF downloads, fast loading speeds (<2 seconds), and progressive web app capabilities for offline access.
04 | Content Distribution & Community Building
Multi-channel distribution strategy encouraging organic sharing. 74.23% of traffic from organic search, direct traffic from returning users, easy-share mechanisms for WhatsApp/Telegram sharing, and educational partnerships with teacher training institutions.
05 | Analytics & Continuous Optimisation
Implemented comprehensive analytics and data-driven optimisation. Google Analytics 4 with complete user journey tracking, Search Console integration for keyword monitoring, user behaviour analysis, and monthly content gap analysis identifying needed resources.
Zaicon Digital provides end-to-end solutions, marketing, and operations to create a single, efficient digital machine.
Luminex Tech approached us with a mission: transform their outdated digital presence into a modern, innovation-forward ecosystem that truly reflects who they are—bold, intelligent, and future-driven.
Their previous website lacked clarity, visual hierarchy, and didn’t communicate the sophistication of their engineering capabilities.
Through deep research and brand immersion, we created a high-performance digital platform that now matches their technological excellence.
